So I had this great idea for a running shoe ad, based around an old joke I heard many moons ago. Here's the pitch.
Two guys sitting in a hide in the Serengeti, watching a big lion. They're whispering to each other and taking pictures excitedly. Through the view of the camera, we see the lion suddenly look up and fix his gaze straight at the hide in the way only a predator knows how. We see the men shift uncomfortably as the lion starts to move towards them, it's pace picking up with every step. Panic builds.
Back in the hide, one of the men quickly opens his backpack to reveal Brand X running shoes. He hurriedly laces them up.
The other man notices this and hisses "What are you doing? You'll never outrun a lion!"
The first man looks down at his Brand X shoes, looks up at the other man and says, with deadpan expression:
"I don't have to. I just need to outrun you."
Quick cut to product shot. Tagline something like "Brand X: When coming second isn't an option", or something better.
Marketing genius. I'm wasted around here. Really.
This bloke trying to work it all out.
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